Interview and photo story on the fabulous Bushwick-based style activist, Gemma Sherlock AKA The Scarlet Bob for Bust Magazine.

On the topic of Maximalist Fashion: 

"For me, the best way to explain it is doing the opposite of the famous advice Coco Chanel gave to women everywhere: "Before you leave the house, look in the mirror and take at least one thing off.” More is more in the world of the maximalist. Before you leave the house, look in the mirror and put ten more things on! It’s about being bold. Looking extra. Wearing superfluous jewelry. Those MOSCHINO knuckle dusters for going to the bodega? Absolutely. Wearing two bags. One as a statement necklace. Because frankly, why not? Hats. Glasses. Earrings. Oversized everything. Color. Texture. Layer it up and live your life!

– Gemma Sherlock aka The Scarlett Bob

The Scarlet Bob and her Ugg Lyfe story for Alex Houston Magazine

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